When John G’s, the iconic breakfast and lunch restaurant in South Florida, planned to close their doors and relocate after 40 years, it concerned the Giragos family who developed their oceanfront into a culinary destination for locals and visitors alike. They turned to MK Marketing Group and the power of socia media to keep their loyal customers involed while they were closed for 4 months. By the time the doors opened 4 months later the famliar lines were there to greet the Giragos family on the “soft” opening day. The only compaint? “We didn’t see any ads in the paper, only the update on Facebook, but we came!”
Was it possible that the power of social media alone had created a sales day second only to a holiday on the very first QUIET opening day, typically reserved for testing the new kitchen and acclaimating the staff? YES! Facebook alone filled the restaurant beyond capacity on day one. Well, that, and some amazing fresh food.
No ads… just a well orchestrated social outreach that kept customers involved throughout the process and allowed them to maintain their relationship with the restaurant while it was relocating. Don’t underestimate the power of social media when planned in advance and implemented well. While it isn’t free to do social well, it can save you a lot of money in the long run. Just ask John G’s…
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- Jay Giragos welcoming customers on Day one of the soft opening
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- Owner, Wendy Yarbourgh greeting customers at the doors of John G’s Restaurant
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- Yes, there was a line on the soft opening day at John G’s. Amazing.
